SWELL
Surf coaching for the salt-addicted and the wave-curious
Who surfs with us
Gap-year travelers chasing endless summers. Parents enrolling 10-year-olds in Saturday dawn patrol. Corporate teams trading boardrooms for boards.
All of them standing on the sand wondering if today's the day they finally pop up clean. Between April and October, we make sure the answer is yes.
The Crew
SALT-CRUSTED
COACHES.
Competition-hardened riders who've wiped out on every break from Newquay to the North Shore. They know exactly what it takes to get you standing.
Callum Ashford
Head Coach
Barrel riding & competition prep
“You don't learn to surf. You learn to read water.”
Priya Nair
Grom Coach
Beginners & junior development
“Every wipeout is a free lesson.”
Declan Morrow
Competition Coach
Aerial manoeuvres & heat strategy
“Surf the heat, not the wave.”
Zoe Hartley
Corporate & Groups
Team sessions & wellness retreats
“The ocean doesn't care about your job title.”
Membership
PICK YOUR
WAVE.
All memberships run April–October. No rolling contracts, no hidden fees — just salt water and forward momentum.
Grom Pass
Under 16 · Dawn patrol ready
- 2 coached sessions / week
- Board & wetsuit hire included
- Junior competition entry
- Parent observation access
- End-of-season showcase
Full Member
The core crew. No excuses.
- Unlimited coached sessions
- Board storage on-site
- Video analysis monthly
- Members-only dawn patrols
- Guest pass (1 / month)
- Priority booking for events
Competition Squad
Train with intent. Surf with fire.
- Everything in Full Member
- Weekly 1-on-1 coaching
- Heat strategy & mental prep
- Competition entry fees covered
- WSL event travel support
- Sponsor introduction programme
From the Lineup
THEY SAID
WHAT.
